“Mercury Insurance Group Picks Direxxis for Agent Marketing” |
| Mercury Insurance Group Picks Direxxis for Agent Marketing Posted: 02 Nov 2010 03:09 AM PDT  Mercury Insurance Group Picks Direxxis for Agent Marketing | Direxxis' dmEDGE platform will help Mercury agents initiate, deliver and track compliant, localized marketing and advertising programs, the companies say. By Nathan Golia November 02, 2010 Los Angeles-based auto carrier Mercury Insurance Group has selected the dmEDGE platform from Needham, Mass.-based Direxxis to help its agents' advertising and marketing initiatives. The platform is a self-service marketing and advertising application suite that helps users initiate, deliver and track compliant, localized marketing and advertising programs, according to a release. Direxxis says that dmEDGE helps reduce support costs, increase speed to market and manage marketing materials better, and that it includes real-time reporting and analytics. "We are excited about working with Direxxis, a best-of-breed provider of distributed marketing solutions," Erik Thompson, advertising director at Mercury Insurance, says in a statement. "We know our team will benefit greatly from the ease of use and the comprehensive, turn key functionality integrated into the Direxxis dmEDGE solution."  | This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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